Vote for Jimmy!

Jimmy is one of ten finalists in the prestigious national competition which celebrates the dedication and passion of the tourism industry’s employees and volunteers.

The public vote is now live and everyone is being urged to ‘Vote for Jimmy’, who reached the final after being crowned Durham Tourism Superstar last year.

87-year-old Jimmy is a much-loved volunteer guide at Raby Castle, whose enthusiasm, dedication and warmth make him a standout Tourism Superstar finalist. He joined Raby Castle as a volunteer in 2018, where he shares the castle’s fascinating history with visitors and supports major events across the estate, becoming a familiar and friendly face for thousands of visitors each year. He has also volunteered for Kynren: An Epic Tale of England and the Poppy appeal.

As a Room Steward he brings history to life with fascinating stories about Raby Castle’s rich history. Jimmy has studied Spanish for many years and will take any opportunity he can to talk to other Spanish speakers. Combining his two passions – Spanish and Durham, two years ago, Jimmy sent a County Durham calendar to the Spanish royal family, along with information about the area as a Christmas present. He was both surprised and delighted to receive a Christmas card from them in return. Jimmy’s bilingual Spanish skills allow him to welcome international visitors, ensuring inclusivity and accessibility for all. 

He supports new volunteers, offering guidance and kindness, and is a beloved figure. Beyond his volunteering duties, Jimmy actively promotes Raby Castle, the county and the wider North East, encouraging exploration of the region’s heritage and landscapes. He even takes leaflets about Raby Castle and Durham with him on holiday! Never missing an opportunity to encourage anyone he meets to visit North East England. He epitomises the values of community and welcome, making him an exceptional ambassador for English tourism.

Jimmy said: “Winning the Durham Tourism Superstar award was a wonderful feeling, and to now be representing Raby Castle and Durham at a national level is a huge honour. Raby is a place that means a great deal to me, and I’m incredibly proud of the county and the region. To be nominated alongside such fantastic finalists is a real privilege.” 

The winner of the national Tourism Superstar award is decided by public vote. Voting is open until the end of English Tourism Week (13–22 March 2026).

Help Jimmy be crowned VisitEngland’s Tourism Superstar 2026!